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Articles Posted in hashtags

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Hashing Out the Differences: Hashtag-Powered Promotion or Trademark Infringement?

In today’s world, most businesses use hashtags to boost their brand awareness and promote their products and services on social media platforms such as Twitter, Facebook, Instagram and LinkedIn. As the saying goes, “a picture is worth a thousand words”—posting a great photo of a product with the right #hashtag,…

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Hashtags, Trademarks and One #ProudMama

We have previously discussed how the use of the hashtag in trademarks is continuously evolving. As it turns out, the latest evolutionary wrinkle might have started to form this past March, thanks to one of pop culture’s more prominent mothers. In the case discussed in our initial post, the Court…