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Articles Posted in Federal Trade Commission

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FTC Fines Can Add Salt to a Cybersecurity Wound

Cyberattacks are on the rise—so much that we seem to hear about a high-profile hack more often than it probably rains in most parts of California. Although reputational damage from a cyberattack can be scarring, a recent U.S. Third Circuit Court decision provides a reminder that the pain can come…

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FTC Calls for Action on Big Data

Following an 18-month investigation into the practices and operations of data brokers, the Federal Trade Commission has issued a voluminous report calling for legislation to regulate the industry in the interests of consumer privacy.  The report, called Data Brokers: A Call for Transparency and Accountability, identifies “data brokers” as “companies…

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FTC Updates Mobile and Online Advertising Guidelines

On March 12th, the Federal Trade Commission issued a report updating its mobile and online advertising guidelines.  The recently issued report was a follow-up to the year 2000 “Dot Com Disclosures” to address the marked technical and legal changes that have occurred in the past 13 years.  The FTC guidelines…

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Pillsbury Rocks Social Media Week in NY and DC – Game On!

Thank you to everyone who joined us in both New York and Washington, DC for our Social Media Week events – Game On! Special thank you to all of our panelists: Randy Leibowitz, Mike Scafidi, Tim Ettus, Lou Kerner, Peter Corbett, Jim Gatto, Sean Kane, Lauren Lynch Flick and Tina Kearns…

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Endorsement-based Advertising Subject to Law Enforcement by FTC

User endorsements are becoming a more and more popular form of “advertising” as the use of social media and user-generated content continues to increase.  These endorsements often take the form of reviews via blogs or Yelp, but can also include other less conspicuous communications. These endorsements can be quite powerful.…

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ALL BETS OFF!

Due to “legal and regulatory pressure” Dublin-based Intrade will no longer accept bets from US customers and all existing US customers must exit their trades and close their accounts. Intrade operates a real-money based prediction market. This announcement from Intrade came just hours after U.S. regulators filed a civil complaint…

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FTC Reports That Many Mobile Apps May Not Be COPPA Compliant

On Thursday the Federal Trade Commission released a staff report titled, “Mobile Apps for Kids: Current Privacy Disclosures Are Disappointing,” in which the FTC criticized companies for failing to properly disclose to parents how the companies are collecting personal data through mobile applications (“apps”) aimed at young children. The results…

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FTC Warns Marketers That Mobile Apps May Violate Fair Credit Reporting Act

The growing use of mobile applications has created great opportunities for all types of businesses. Many companies have leveraged apps to enhance their reach and interactions with customers and potential customers. But with these growing opportunities comes some legal pitfalls. Many companies are not focusing on the vast array of…

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This e-Book Brought to You By…What Journalists/Advertisers Need to Know

A Wall Street Journal article today touts an upcoming book by Harry Hurt III, which recounts a cross-country road trip with an impressive list of encounters with notable figures including former President Bush. But more notably, this book includes a plethora of product-placement deals and other sponsorships. This approach, while…

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Gamification Everywhere?

Some say Gamification has become the buzz word du jour. Others believe it is a powerful business tool that cannot be overlooked. A recent Gartner report will undoubtedly fuel the fires in that debate. The Gartner report states that by 2015, more than 50 percent of companies that manage innovation…