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Articles Posted in Pillsbury’s Virtual Worlds and Video Game Team

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Secrets of the acquisition process from EA and Zynga

On March 7, 2012, in our San Francisco office, Pillsbury hosted a discussion with prominent industry players from Electronic Arts, Zynga, Lightspeed Venture Partners and KlickNation (acquired by EA in 2011) to discuss all aspects of the process surrounding video game company acquisitions. Topics included: how deals are sourced in…

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Value of a Strong IP Portfolio

In October, tech media sources, such as CNET, were reporting that Facebook had acquired part of Zenbe’s intellectual property portfolio, in addition to hiring some of Zenbe’s key engineers. While Zenbe will stay intact, Zenbe Mail has been shut down, and the associated intellectual property, has been acquired by Facebook.  …

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Is Zynga Patenting Virtual Currency?

There has been much buzz about Zynga’s attempt to patent virtual currency. As is often the case with patents, there is much hype, many misconceptions and little focus on the actual facts. Here are the facts. 1. Zynga does not have a patent on virtual currency. It has applied for…

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Targeting Facebook and Poptropica Fans

Target’s recent launch of a program to sell gift cards redeemable for Facebook Credits or in the virtual world Poptropica towards either membership fees or the purchase of virtual currency further blurs the line (to the extent there still was one) between in-worldcurrency and real-world currency. Facebook and Zynga agreed earlier…

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Pillsbury Expands Its Virtual World Team with High Profile Lateral Hires

We are proud to welcome two high profile lateral hires to our rapidly growing Virtual Worlds and Video Game team. On July 1, Sean Kane joined our New York Office. This follows on the heels of Mark Litvack joining our LA office in June of this year. Sean has a…