The National Collegiate Athletic Association (NCAA) has historically been afforded a wide berth to implement and enforce its rules under the auspices of protecting the “revered tradition of amateurism” in college athletics. For decades, it relied on this principle as a means to enforce its prohibition on college athletes receiving compensation when faced with legal challenges and public calls for reform.
Developments in the world of name, image and likeness (NIL) rights continue to occur at an extremely swift pace.
Within the last two weeks, Virginia amended its existing NIL laws to significantly strengthen student-athlete NIL rights, and the NCAA adopted new NIL rules designed to allow schools to support student-athlete NIL endeavors. The NCAA also relaxed the NIL disclosure requirement adopted in January and announced it had selected Teamworks Innovations to build and maintain its NIL database.
Internet & Social Media Law Blog