I am not at all embarrassed to admit that I love working in my pajamas. A lot of us are working from home now to help flatten the curve, and while social distancing has created a lot of challenges for most people, one of the perks is the ability to socially distance yourself from your hairbrush and roll into the office in your sweatpants. I don’t think I’m alone on this. According to one survey, 60% of office professionals report a better work-life balance when working from home, and 74% of workers would like to telecommute more often after social distancing restrictions are lifted. Not coincidentally, the widescale adoption of telecommuting has resulted in a corresponding uptick in employee monitoring tools.
Efforts to regulate cross-device tracking have increased since we last addressed the topic in 2017, following the release of the FTC’s Staff Report. Significant developments include the implementation and enforcement of the EU’s General Data Protection Regulations (GDPR), and the fast-approaching implementation deadline for the California Consumer Privacy Act (CCPA). These regulations, while not targeting cross-device tracking specifically, seek to limit the way in which consumer data is tracked and sold.