Zynga Launches Its Own Game Platform

For some time, many industry insiders have anticipated that someday Zynga would launch its own game platform. That day has come. In press release today, Zynga announced:

the Zynga Platform, a new platform designed to bring players what
they’ve asked for: new ways to play and more people to play with. As
part of the initial roll out, Zynga will debut the beta release of, the company’s new destination for social games. In addition
to serving up popular Zynga games, will let players discover
and play social games created by third party game developers. These
Platform partners will be able to reach new audiences and make their
games even more social.

“We built to give our players more ways to connect with
each other and play great social games whether built by Zynga or other
talented developers,” said Mark Pincus, founder and CEO, Zynga.
“Together with our platform partners, we look forward to bringing more
play to the world on our platform.”

This is sure to be a hot topic at GDC next week.