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Articles Posted in Terms of Service

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False Advertising, Trademark Infringement and TOS: Three Common Hashtagging Mistakes for Companies to Avoid

When the first social media hashtag was used in 2007, users had no idea how ubiquitous hashtags would become. Today, hashtags are an essential part of our lives (and a subject we’ve been writing about for years). From marketing a business to garnering support for a cause, hashtags have become…

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Think Before You Link: The Legal Risk with Nested Hyperlinks in Online Terms

As regulations and best practices regarding online terms continues to impose increasing requirements on operators of websites, apps and online services, a basic set of online terms can now encompass as many as half a dozen documents! One just needs to glance at the footer of most any website to…

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News of Note for the Internet-Minded – 11/9/17 – Harry Potter Go?, Chatbot, Esq. and DARPA

Niantic looks to the Potterverse for its next potential AR blockbuster, Instagram’s ToS don’t travel so well in Germany, Google gives VR and AR app developers a new tool, holograms may help our memories outlive us, and more!   Niantic casts its post-Pokémon Go eye toward the Harry Potter universe…

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The End of the Form Contract as a Shield against Negative Opinion

In a December post titled “Freedom to Yelp: Congress Curbs ToS Overreach,” we discussed the Consumer Review Fairness Act of 2016, then just awaiting President Obama’s signature to become law. That happened, and the law goes into effect March 14. In their recent client alert on the new federal law,…

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Do Not Wait until Midstream to Revisit Content Sharing Agreements

As more and more content that has traditionally only been offered over-the-air, through cable, or on satellite becomes increasingly available via the internet, television content providers must take care in scrutinizing their existing broadcasting agreements to avoid potential conflicts with their current distribution affiliates. Although the internet offers content creators…

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The Freedom to Yelp: Congress Curbs ToS Overreach

Worried about a company retaliating against you when you post a negative review on Yelp or TripAdvisor? Worry no longer because Congress has your back. Last week, Congress passed a law that will make it illegal for companies to retaliate against U.S. consumers who post negative reviews online. Specifically, the…

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Pokémon Go and the Evolving Arena of Clickwrap Enforcement against Children

According to the official Pokémon website, “kids all over the world have been discovering the enchanting world of Pokémon [for over 15 years].” Not surprisingly, many of us who used to be kids in the 15+ years are playing Pokémon Go, but who would have expected nearly 4 of every…

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Pokémon Go Ushers in a New, Augmented World of Legal Liability Concerns

We predicted last year that 2016 would be the year of Pokémon. This prophecy came true last week within just two days of the Pokémon Go launch. The location-based augmented reality mobile game/app quickly surpassed Tinder in daily users and neared Twitter’s totals (and as of yesterday, surpassed them), with…

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Six Ways Site Design Can Potentially Render TOS Agreements Unenforceable

Our recent posts on successful legal challenges to the arbitration clauses in browsewrap and clickwrap agreements have a theme in common—even the most thorough and well-worded agreement can be rendered unenforceable by website design. With this in mind, we have put together a list of otherwise innocuous web design components…

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Clickwrap Kryptonite: Don’t Let Site Design Undermine Your TOS

We previously covered the developing legal issues with browsewrap agreements and the importance of reviewing and updating any such agreement to ensure users are bound to the terms. In a browsewrap agreement, the user’s assent to the agreement’s terms is inferred from the user’s use of the website. Often, the…