Please join us at Game Developers Conference (GDC) Next 2013 (Los Angeles, November 5 – 7). This conference is a brand new developer event focusing on creating the game experiences of the future, including how we will play games, on what we will play them, and how we will monetize, distribute, market, and share them. Whether you’re a designer, programmer, architect, producer, artist, marketer, businessperson or all of the above, GDC Next is vital to making great games and key to unlocking money-making opportunities in the most vibrant new areas of the game industry.
Blurry Lines: Legal and Business Uncertainty in Social Media
Join Pillsbury for a three-event series addressing legal, regulatory and business issues confronting the universe of social media, games and mobile applications.
The first event in the series is Mobile Applications and Games on Wednesday, October 16 from 6:00 – 9:00 pm.
The mobile applications and games market is exploding. However, more companies are running into legal issues regulatory enforcements. As companies develop unique and creative games and mobile apps, it is critically important to understand key legal and regulatory issues.
This program will address:
- Overview of legal issues with mobile applications and games
- Recent regulatory enforcements
- IP Protection for mobile applications and games
- Legal issues with mobile payments and other business models.
California Internet Privacy Bill Effective January 1
Last Friday, California’s Governor Brown signed into law Assembly Bill 370. AB 370 amends California’s Business & Professions Code § 22575 to require an operator of a commercial Internet website or online service that collects personally identifiable information about consumers residing in California who use or visit its website or service to disclose how it responds to “do not track” signals or other mechanisms that provide consumers a choice regarding the collection of PII about the consumer’s online activities, and to disclose whether others may collect PII when a consumer uses the operator’s website or online service. For additional information, read California Internet Privacy Bill Signed by Governor, Effective Jan. 1.
For more information, read the Client Alert.
Free Speech Protection for Facebook “Likes” by Public Employees
Last week, in Bland v. Roberts, the U.S. Court of Appeals for the Fourth Circuit handed a constitutional victory to Facebook and two plaintiffs who lost their jobs after displaying online support for the incumbent’s opponent in a sheriff’s election. Reversing the district court decision, which said that “liking” a Facebook page was not sufficient “expressive speech” to warrant First Amendment protection, the appellate court ruled that the act was “pure speech,” as well as symbolic expression.
2013 Annual Meeting of the American Bar Association Forum on the Entertainment and Sports Industries
Pillsbury attorney, Sean Kane, serves on the Governing Committee of the ABA as the Licensing, Merchandising and Branding Division Chair. Sean is participating in the 2013 Annual Meeting of the American Bar Association Forum on the Entertainment and Sports Industries as the moderator for a discussion titled, “PLENARY: Rights of Publicity for Entertainers and Athletes.”
The mission of this Forum is to educate attorneys about the legal issues that pertain to practices in the entertainment, arts and sports industries, and to foster excellence in the practice of law in these fields.
This year the division leadership and planning committee have designed a program of topics and mentoring workshops that provide high level discussion and discourse on hot topics in entertainment and sports as well as seminars on basic principles and mentoring for younger lawyers or lawyers new to these industries. The Annual Meeting is another high level opportunity to present to the membership excellent speakers on cutting-edge issues; you will not be disappointed. We have a number of plenaries on topics that run across all platforms. In addition, panels will explore such hot topic issues as Unpaid Internships in the Sports and Entertainment Industries; A Litigation Update for 2013: Applying Old Law to New Media and Technologies; Moving Money Across Borders: International Tax Considerations for Sports, Media, Talent and Production and the Impact on Net Profit and Cash Flow; and the Impact of Digital Media and Distribution on Film, TV, Music and Other Content.
Client Alert: Evolving Case Law on the Fair Use of Famous Trademarks in Video Games
A recent spate of cases has generally upheld, on First Amendment grounds, a developer’s right to include unlicensed trademarks in video games. However, until the body of case law becomes so prevalent that trademark owners recognize that they cannot possibly succeed in an action involving use in a video game, it may be wise for developers to be circumspect in what they include. In many cases, the costs of licensing a trademark may be much less than demonstrating rights under the First Amendment.
For more information, please read our Client Alert.
Crushing App-Cloning
King.com, maker of some of the most popular Facebook and mobile games, filed a complaint in the Northern District of California Tuesday, claiming competitor 6Waves cloned King’s Pet Rescue Saga and Farm Hero Saga games in developing its own Farm Epic and Treasure Epic titles. King is also the maker of “Candy Crush Saga,” which is currently the most popular Facebook game.
King alleges a number of similarities that it claims go beyond “the product of two games working within the same genre.” For example, similarities between Farm Hero Saga and Farm Epic allegedly include the “highly similar tutorials;” a similar “yellow-gold ‘Goals’ banner before each level; the “highly similar placement of exactly 5 boosters (the first of which is a shovel) [] with functionally similar boosters being earned in a similar order;” that both games “introduce these boosters at the center of a yellow starburst graphic;” and the layout of the game map including that “the nodes used to represent the individual levels in the map are substantially similar, including a green three-dimensional disc with contraposed placement of a level number and stars-earned per level.”
King also alleges a number of similarities between Pet Rescue Saga and Treasure Epic, claiming that even though “6Waves chose not to copy the exact theme of Pet Rescue Saga in Treasure Epic, its copying of Pet Rescue Saga’s copyrighted expression is, in many ways, even more brazen.” Including similar allegations to those above, King also noted that both games include “an irregular, off-centered design with some blocks pointing straight ahead, some to the right, and some to the left;” that the tutorials “are all but identical in appearance, progression, text, and placement on the screen,” including that a “similarly shaded turquoise-blue pop-up banner appears with a character often on the left-hand side of the banner raising their left hand and giving instruction;” and the fact that “In both games, the first time a trapped pet or lost treasure, respectively, is introduced is at Level 4” and “Both games also employ special ‘bomb’ blocks that explode and destroy surrounding blocks. Again, both are introduced in Level 11.”
King included a number of side-by-side images comparing the various elements of the games in question.
6Waves denied the allegations in a statement by spokeswoman Sharon Lau to Law 360, claiming that “Puzzle solving games and themes like farming and jewels are not unique and have been created by many other companies. Such popular gameplay and themes cannot be copyrighted.”
Recall that 6Waves was also sued for cloning last year – a point that King does not fail to mention. In 2012, Spry Fox accused 6Waves of cloning Triple Town (which 6 Waves had access to under an NDA) in creating its own Yeti Town game. There, after the court denied 6Waves’ motion to dismiss, the parties settled, with Spry Fox gaining all of the Yeti Town assets.
King has sued for preliminary and permanent injunctions, actual damages, and 6Waves’ profits.
Copying within the games industry is prevalent. Some people attribute this to the fact that this is just the way it is and has always been within the industry. This is often premised on the notion that the “idea” for a game is not protectable. But as the game market grows, so to do the losses from copying suffered by the game innovators.
New Jersey Officially the Newest State with a Social Media Law
On August 29, 2013, Gov. Chris Christie signed New Jersey’s social media privacy law, making New Jersey the twelfth state to enact such laws governing employers. (Various states have enacted similar laws governing institutions of higher education.)
Christie’s signature ends an approximately year and a half long legislative process: the bill was first introduced on May 10, 2012. As discussed in prior posts on this blog (New Jersey Assembly Unanimously Passes Revised Social Media Bill, New Jersey Senate Unanimously Passes Revised Social Media Bill), the bill was conditionally vetoed by Christie in May of 2013, then passed again by the Assembly in May and the Senate in August.
New Jersey should be the last state to enact such a law until the various state legislatures begin their next sessions. But with 24 states having proposed – but not enacted – social media laws in 2013, more can be expected in the future.
Around the Virtual World: August 26-30, 2013
A weekly wrap up of interesting news about virtual worlds, virtual goods and other social media.
Microsoft Points Retired
The latest Xbox 360 system update has retired Microsoft points and now all transactions on the platform will make use of local currency.
Software Patent Mess Hits High Court with WildTangent Case
In what attorneys hope will be the first step toward clearing up the muddled legal standard for when software is patent-eligible, WildTangent Inc. asked the U.S. Supreme Court on Friday to address a question it said the Federal Circuit had left in “complete disarray.”
9th Circ. Weighs in on Player Likeness in Video Games
On Wednesday, July 31, 2013, the Ninth Circuit issued two opinions assessing the parameters of use of individual player likenesses in video games in two highly watched cases.
Foursquare deal could be a goldmine for Yahoo
Yahoo and Foursquare are in talks for a data partnership.
‘Candy Crush’ Maker Accuses Rival of Cloning its Games
Facebook game developer King.com Ltd., creator of the popular “Candy Crush Saga,” launched a suit in California federal court Tuesday accusing rival 6 Waves LLC of infringing its copyright on two online games.
Facebook wins final approval for ‘Sponsored Stories’ settlement
The social network pays out $20 million and adds more controls to settle a lawsuit over a feature that publicized users’ “likes” on advertisements without permission or compensation.
Facebook: Actually, here’s how we’re using your data for ads
In proposed terms of service, the social network illustrates how member data is used as a part of Sponsored Stories – because a court ordered it to do so.
Healthcare Gamification – Regulation of Wellness Programs
Gamification has become pervasive in many every day activities, including health and wellness programs. For companies involved in these activities, you should make sure you are aware of the final Affordable Care Act (“ACA”) regulations on wellness programs. These come into effect in 2014.
Gamification refers to the use of game mechanics for non-game purposes. It is often used to provide incentives for people to take certain actions. The mecahnics often include a combination of things such as rewards, status, levels, exclusive content or other incentives to shape user behavior. Airline frequent flyer programs are a great example – to gain repeat business and customer loyalty, airlines provide points (redeemable for flights and other things), status (priority boarding), premier or executive levels, exclusive content and offers, etc.
Many health and wellness programs use similar mechanics to incent users to engage in healthy activities and/or refrain from unhealthy ones.
Gamification in general can create a host of legal issues of which companies should be aware. The recently finalized ACA regulations, summarized in Pillsbury’s recent Client Alert entltled “Final Wellness Regulations Create New Program Categories and Complications,” identify some specific to wellness programs.
If you have any questions on this or other gamification issues, our Social Media and Games Team has extensive experience in this space.