Snapchat announces a seismic shift, Microsoft looks to DNA for your long-term storage needs, and authorities try to get out ahead of some of the predictable consequences of Pokémon Go’s arrival. (Please look where you’re walking as you try to catch them all.)
GE’s tech chief discusses gamification and cars; Apple and the FBI’s faceoff continues; Microsoft will give developers a new toy to play with; man’s best friend takes a disliking to man’s made friend; and more …
Google goes Trek with a look to the lapel; Facebook continues its push into the workplace; Slack goes down for a few hours; a cyberlocker operator goes down for a few years; and more.
As we saw in a prior post regarding Kim Kardashian and Instagram, the FDA pays attention to how brand companies use paid celebrities to endorse their products. Likewise, the FTC closely scrutinizes how brand companies use paid or sponsored endorsers. Be it digital influencers or bloggers, brand companies must be mindful of the disclosures required to be made in connection with any advertisement or promotion disseminated by an endorser for the brand company. If the brand company provides compensation of any kind to the endorser in exchange for the promotion, FTC regulations require disclosure of this fact. Per the FTC’s 2013 .com Disclosures guidelines, the disclosure must be “clear and conspicuous.” If the brand company uses an advertising agency, the company must ensure that the agency is complying with the FTC’s regulations. Ultimately, the brand company can be held liable for FTC violations by its advertising agency.