Snapchat announces a seismic shift, Microsoft looks to DNA for your long-term storage needs, and authorities try to get out ahead of some of the predictable consequences of Pokémon GO’s arrival. (Please look where you’re walking as you try to catch them all.)
In 2016, Niantic will blur the lines between our world and the world of Pokémon with the release of Pokémon GO, its upcoming augmented reality game for mobile phones, which will allow fans to see and interact with Pokémon in the real world. Similar to its AR game Ingress, Niantic’s new venture will utilize location information and augmented reality to entice fans to search far and wide to discover Pokémon in our own world. As an added experience, a Bluetooth wearable device developed by Nintendo (called the Pokémon Go Plus) will notify players of nearby Pokémon and other related game events via vibration and LED lights, enabling players to remain active in the game even when not looking at their phone. With these and other exciting features, there is no doubt that Pokémon fans everywhere—including some Pillsbury attorneys—are eagerly awaiting the game’s release. As that release nears, though, it’s a good time to consider the potential legal implications of such AR-reliant games.