As real money online gambling remains bogged down in the legislative and regulatory morass, social gaming applications have been on a tear. As we have previously reported, major players are leveraging social gaming applications in preparation for the legalization of online gambling. One of the emerging leaders, Caesars Interactive Entertainment…
Articles Posted by Pillsbury's Internet & Social Media Team
Endorsement-based Advertising Subject to Law Enforcement by FTC
User endorsements are becoming a more and more popular form of “advertising” as the use of social media and user-generated content continues to increase. These endorsements often take the form of reviews via blogs or Yelp, but can also include other less conspicuous communications. These endorsements can be quite powerful.…
Gambling and Social Games Continue to Unite: Caesars Interactive Entertainment has acquired Buffalo Studios LLC
According to a report on Inside Social Games, Caesars Interactive Entertainment has acquired Buffalo Studios LLC, a social and mobile games developer most known for its Bingo Blitz and Bingo Rush. The terms of the deal were not disclosed. “The Bingo Blitz business represents a unique opportunity for Caesars Interactive…
Suit Over Ownership of Twitter Followers Settled
We previously reported on the lawsuit over ownership of Twitter followers, when an employee left PhoneDog and changed the twitter handle of an account that had been used to tweet to PhoneDog customers. That case has now settled on confidential terms, but it appears the employee came out ahead. According to…
How to Avoid Losing 25% of Your Customers Overnight
According to a recent report, Instagram lost nearly 25% of its users (as tracked by AppData) nearly overnight. The cause is believed to be due to a very unpopular change to its Terms of Service. Prior to this, Instagram was one of the most popular and fastest growing social media…
Around the Virtual World – December 10-14, 2012
A weekly wrap up of interesting news about virtual worlds, virtual goods and other social media. Union Facebook Page Not Picket Line Extension: NLRB Judge A National Labor Relations Board judge ruled Wednesday that federal labor law did not require a union to disavow statements posted on its…
Social Media and Medicine
The Federation of State Medical Boards recently adopted Model Policy Guidelines for use of social media in medical practice. The use of social media by medical practitioners and the number of mobile medical and wellness applications continues to increase. These factors are transforming certain aspects of the doctor patient relationship.…
Pin to Win – Do’s and Don’ts of Pinterest Contests and Promotions
With the meteoric rise of Pinterest, many companies are leveraging its popularity. One way this is happening is that Brands are creating contests and promotions around users “pins.” This is a growing trend in the use of social media for contests, promotions and sweepstakes. However, this is an area that…
Zynga Prepares to Offer Real Money Gambling
As the online gaming market slowly evolves, many companies are preparing to capitalize on it once the legislative process moves forward. In one of the latest announcements, Zynga has applied to get licensed in Nevada. According to a recent statement from Zynga: Zynga has filed its Application for a Preliminary Finding of Suitability from…
Are you properly disclosing your virtual goods sales?
As the multi-billion market for virtual goods continues to grow, so too does the regulatory scrutiny. One area where many companies in this space may want to review is their SEC disclosure practices. At a recent conference of the American Institute of Certified Public Accountants, a Securities and Exchange Commission…