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GettyImages-1371003104-300x169Who are you, really?

Identity can be hard to define. In the real world, we don different (often overlapping) masks depending on the situation—family, work, public service or private play. Online, the distance between the “real you” and these masks is often more pronounced. We adopt pseudonyms, handles, avatars and personas—each associated with a different reputation, a different level of trust from the community, and different data (profile pictures, posts, etc.). While some may be closer to what you might consider your “core” identity than others, they are all part of your overall digital identity. As the concept of the metaverse evolves, and with the prospect of avatars that span multiple virtual environments, identity becomes more complicated and protecting it becomes all the more important.

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In this week’s News of Note, ransomware continues to ravage institutions—including a 157-year-old college and the government of Costa Rica—AI learns to accurately predict a patient’s race based on their medical images, cryptocurrency crashes, and more.

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NewsofNote-300x250In today’s News of Note, we explore ransomware-as-a-service profits, the continued untangling of IP issues with NFTs, the prospect of scented virtual reality experiences, the development of a humanoid robot, and much more.

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GettyImages-89528859-e1649697177155-300x198Every year professional sports franchises introduce new marketing tactics and sponsorship models to increase their revenue streams—new gear, new placements for logos in stadiums/arenas and on jerseys, not to mention an array of online engagement opportunities. As the concept of the Metaverse becomes more established in the minds of fans, there is, not surprisingly, a good deal of buzz about this futuristic environment. But even as professional sports franchises announce their own forays into the Metaverse, organizations around the world would do well to consider how this bifurcation of the sporting experience (viewing the venue in person vs. in the Metaverse) creates a whole new world of marketing revenue streams.

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GettyImages-1041512634-e1647042895170-300x173Anyone who has ever been involved in a real estate purchase knows how complicated the process can be. Determining where and what one wishes to purchase, deciding how best to finance the transaction, even knowing exactly why buying something makes sense in the first place—there can be a lot to juggle before one even encounters the complexity of forms, contracts and payment mediums. While going through the process of purchasing real estate in real life, I became curious about purchasing real estate in the metaverse. What exactly would I be purchasing? What can I do on my new virtual real estate? How can I prevent trespassers? Eager to find out (and assuming it would only cost a few hundred bucks), I set out to buy some real estate in the metaverse.

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Is Russia’s invasion of Ukraine altering the landscape of the internet? Can AI help historians decipher ancient texts? How did two siblings allegedly use a digital token to defraud investors? Explore this and more in today’s News of Note.

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The U.S. Supreme Court’s recent decision vacating the Ninth Circuit’s ruling in Unicolors, Inc. v. H&M Hennes & Mauritz, L.P., was a win for authors who, during the copyright application process, unwittingly submit inaccurate information to the U.S. Copyright Office (e.g., because they did not understand the law, and/or were not assisted by competent copyright counsel). Nonetheless, in The Cost of Honest Mistakes: Even After Unicolors, Copyright Application Errors May Still Have Consequences, our colleagues Sam Eichner and Lori Panosyan explain why the decision does not do away with the risks associated with honest mistakes in U.S. Copyright Office filings (and why authors should take care to mitigate such risks).

 

 

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This week’s News of Notes includes a controversial use of facial recognition technology, stories highlighting AI’s role in both energy production and consumption, the continued use of ransomware and bots for criminal purposes, and more.

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As is the case with many types of cybersecurity threats, shielding one’s company from ransomware attacks calls for measures that simultaneously build the strongest protections possible while also adopting mitigation strategies that assume those measures will fail.

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NewsofNoteMain-300x250Apple’s portal to the metaverse could be nearing, Sony’s AI ups its game(play), a hospital resorts to pen and paper to thwart ransomware, and more in this week’s News of Note!

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