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Articles Posted by Pillsbury's Internet & Social Media Team

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Fake and Consequences: Weathering the Reputational Risks and Financial Fallout of “News” that Abuses

In today’s political climate, the phrase “fake news” gets bandied about quite a bit. In addition to its more traditional meaning—news that is false, purposefully misrepresented or outright propaganda—fake news is also sometimes used to characterize any news published that the target or subject of disagrees with or dislikes. As…

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But Is It Okay to Google His Name? T-Pain Not Guilty of Genericide

“Baby it’s okay, you can Google my name.” This line from T-Pain’s hit, “Bottlez,” became a focus in a recent Ninth Circuit trademark case on my favorite intellectual property issue: genericide. Among other evidence, the court considered if T-Pain’s use of “Google” showed that the Google trademark had become genericide’s…

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I, TweetBot: Are Fake Users Social Media’s Dirty Little Secret?

President Donald Trump loves to tweet. Although he has been a prolific tweeter since his days as a reality TV star, during his presidential campaign and subsequent time in office, President Trump has taken the “Art of the Tweet” to new heights. The media, in return, has done its part…

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Executive Order 13800 – Strengthening the Cybersecurity of Federal Networks and Critical Infrastructure

President Donald J. Trump signed Executive Order 13800 titled “Strengthening the Cybersecurity of Federal Networks and Critical Infrastructure” on May 11, 2017, his thirty-fifth executive order since taking office. Before evaluating President Trump’s cybersecurity executive order, it is worth taking a step back to look at what Candidate Trump said…

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An 8-0 Decision by the U.S. Supreme Court in TC Heartland v. Kraft Foods Limits Venue Shopping in Patent Suits

Today, May 22, 2017, in the TC Heartland v. Kraft Foods opinion written by Justice Clarence Thomas, the U.S. Supreme Court held that the proper venue for a patent infringement lawsuit is (1) the state of incorporation for the defendant, or (2) a district where the defendant has committed acts…

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Banging the Disclosure Drum: The Once Blurry Line between Advertiser and Influencer Continues to Come into Focus

As we have written about time and time again, and as celebrities and influencers gain more and more followers on social media platforms such as Instagram, Snapchat and Twitter, they must exercise care when endorsing the use of sponsored products and services. Under the current legal landscape, posting endorsements on…

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News of Note for the Internet-Minded (4/12/17) – Inscrutable Algorithms, Adaptable Botnets and Weibo Backlash

It turns out protecting driverless cars from hacking is hard; a new technology brings emotions to virtual and augmented realities; botnets get attacked (and get a new job); and more … A new technology transports emotions to augmented and virtual realities via electrodes. (Rachel Metz, MIT Technology Review) Protecting driverless…

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Whack a Meme: Is It Possible to Contain (Let Alone Stop) the “Crying Jordan”?

Almost everyone (even my parents) has seen the Crying Michael Jordan meme popping up around the internet and social media. Crying Jordan has appeared in the standard meme form of photoshopped images and gifs but has also inspired Halloween masks and even customized Air Jordan sneakers. TMZ reports that Jordan…

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Don’t Rock the Vote: Helping State and Local Governments Fend Off Cyber Attacks

Voting in local, state and national elections could be viewed as a rudimentary form of social media, by which voters share their views and preferences via selection of a candidate or party platform. The distance between this “old school” social media and its multi-headed modern form has shrunk thanks to…

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How Does a Freeze in Federal Hiring Affect Patent Examination Timelines?

The President’s January 23, 2017, executive memorandum implemented a federal hiring freeze. The U.S. Patent and Trademark Office (USPTO) is one of those agencies affected by the President’s memorandum. While such a hiring freeze may not have an immediate impact on patent application pendency and/or examination quality, due to the relatively…