Addressing legal issues with the latest technological developments and social media trends.
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Today’s online world is all about engaging and staying connected with others via social media. For businesses, establishing a presence on various social media platforms is an enticing way to connect with current customers as well as foster new business.

Yet the immense popularity of social media sites can also draw unwanted attention to its users. Just as businesses are drawn to popular social medial sites to market their brands and products, so, too, are potential cybercriminals interested in targeting those who engage with these sites. On many of these platforms, user engagement is public. In other words, when a user chooses to “follow” a company or leave a comment, not only does the business take notice of the user, but everyone else on the platform can, as well, including those who are not themselves following the business. This provides a would-be cybercriminal a target-rich group upon whom to practice new (and old) scams.

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Social media has become a must-have medium for most companies and celebrities. The medium provides an easy, inexpensive and instantaneous connection to customers and fans. However, as social media marketing continues to expand and evolve, so do concerns about deceptive advertising.

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Social-BusinessSocial media is quickly becoming the way that companies present and market themselves to the world. Companies are also realizing the value social media provides in an easy conduit to communicate with customers. But the same qualities that make social media valuable can also lead to negative consequences. While information can be shared easily and instantaneously through social media, retracting such information is another story. Furthermore, the audience is not easily limited. So when it comes to the context of mergers and acquisitions, should social media have a role?

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GSW-app-postWhat are the privacy limits when users give permission for an app to access their smartphone’s microphone? A purported class action filed last week by LaTisha Satchell (a New York resident) against the Golden State Warriors (the first NBA franchise employing such an app), Signal360 (the New York-based licensor of the relevant technology) and Yinzcam (the Pennsylvania-based app developer) tackles this issue. Plaintiff filed her complaint in the Northern District of California, asserting violations of the Electronic Communications Privacy Act of 1986 for the class that downloaded the Android version of the Warriors app and for a broader class of those using any Android app with the Signal360 technology.

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Since my last post on the subject (“LinkedIn Grapples with the Ripples of a 2012 Data Breach”), there have been several developments related to LinkedIn’s 2012 data breach. First, in May, LinkedIn announced it has finished the process of invalidating passwords at risk, specifically LinkedIn accounts that had not reset their passwords since the 2012 breach:

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NewsofNoteMain

Even as the initial furor surrounding the release of developer Niantic’s Pokémon-themed ap has subsided, the issues raised by the mass embrace of the augmented reality-flavored game continue to merit attention from lawmakers, games makers and players alike. Here are a few of the recent stories involving Pikachu, Charizard and company.

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A robust cybersecurity strategy involves sophisticated, overlapping protections. Along with up-to-date technology, well-trained employees and vigilant IT professionals, comprehensive insurance coverage is an often necessary ingredient of any protective “moat” shielding a company from damaging cyberattacks. Yet does a company’s cyber insurance package actually protect it from one of the most common forms of cyberattack—when a hacker goes phishing? In her post “Phishing for Insurance Coverage” on Pillsbury’s Policyholder Plus insurance blog, our colleague Peri Mahaley examines a variety of surprising phishing-related exclusions one might discover in a company’s cyber coverage.

 

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According to the official Pokémon website, “kids all over the world have been discovering the enchanting world of Pokémon [for over 15 years].” Not surprisingly, many of us who used to be kids in the 15+ years are playing Pokémon Go, but who would have expected nearly 4 of every 5 Pokémon Go players (almost 80%) to be adults. Put into perspective—at Pokémon Go’s peak of 25 million daily active users, close to 20 million adults may have been playing the location-based augmented reality mobile game every day! Still, that also means at least one out of every five players are children, which in turn represents millions of daily active users against whom one or more provisions of Pokémon Go’s Terms of Service (TOS) might be unenforceable.

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matrixOn Saturday, July 23, Facebook acknowledged its anti-spam systems had briefly and accidentally blocked links to WikiLeaks files containing internal Democratic National Committee (DNC) emails. WikiLeaks had released 19,000 leaked documents from the DNC containing communication between Democratic Party officials on Friday, July 22. The following day, people tweeted screenshots of an error message they received when attempting to post links to the leaked documents: “The content you’re trying to share includes a link that our security systems detected to be unsafe.”

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Transformative technologies do not just change their own industries—they cause a ripple effect throughout adjacent, more mature sectors. Just as the sudden, mass embrace of augmented reality in Pokémon Go opens up a number of liability concerns, so, too, will the advent of autonomous vehicles (the embrace of which is markedly more measured, but just as inevitable) necessitate changes in the insurance industry and the products it provides. In their post, “Robot Take the Wheel: Insurance Implications of Autonomous Vehicles,” colleagues Peter Gillon and Bryan Coffey examine some of the likely paths these changes may take.